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Chura Lao Project

Credit: Co-op Okinawa

Cooperative Development Organisation

Implementing Partners and Organisations

Co-op Okinawa, Department of Commerce and Industry of Attapeu Province, Laos

Period of Implementation

January 2015 - June 2026

Geographic scope

Asia-Pacific: Laos

Cities: Xai Village, Attapeu Province


$ 818,214
€ 779 251


Bilateral Aid: Fund by JICA Partnership Program


Industry, Rural Development, Trade

Type of Activity

Budget support (Grants or Direct Financing), Business-to-Business exchanges, Networking, Technical Assistance & Advisory, Training & Capacity Building


Co-op Okinawa launched the Laos Project in 2013 with the aim to support the establishment of the first co-operative centered on female residents in Xai Village, Attapeu Province in Laos, one of the poorest countries in Asia. It started with the desire that local residents could work together to create a sustainable community by themselves. The project members of Co-op Okinawa have passed on their experience and know-how on the management of co-operatives, the production of Lao-Lao (Laos rice whiskey), marketing, etc. to the female residents. In addition, Lao-Lao, which is a traditional local whiskey of Laos, was branded in Japan as "Chura Lao" (Chura is 'beautiful' in the Okinawan dialect) to promote joint production and sales. In addition, following the flood damage that occurred in Laos in 2018, a kindergarten was built in Attapeu Province with donations of more than 4 million yen gathered by the members of Co-op Okinawa and Okinawan high school students. Project Video link: https://www.youtube.com/watch?v=SbQ3VZB5QyQ 

Project Objectives

To help local people to create sustainable local communities by establishing a cooperative in Laos which produces Lao wine, the local liquor of Laos. 

Impact on SDGs

SDG1 - No Poverty
SDG5 - Gender Equality
SDG8 - Decent Work and Economic Growth
SDG11 - Sustainable Cities and Communities
SDG17 - Partnership for The Goals

Main Indicators

1. Number of the cooperative members
2. The amount of salary paid to workers
3. Sales price
4. Shipment value of rice to a factory

Impact Measurement

1. Monitoring (by JICA and Co-op)
2. Transition in sales price
3. MTG with residents
4. MTG with authorities

Direct beneficiaries

Individuals: 39

Local stakeholders

Create and promote co-operatives in Laos, working together with Department of Commerce and Industry, Department of agriculture and forest, Department of Foreign affairs, of Attapeu Province, Xaysetha district, Sanamxay distric, Lao people's revolutionary party

Key Tags

Employment, Gender, Inequalities