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CO-OP × Red Cup Campaign

Cooperative Development Organisation

Implementing Partners and Organisations

The Japan Association for the World Food Programme (JAWFP)

Period of Implementation

January 2015 - December 2023

Geographic scope

Asia-Pacific: Cambodia, Myanmar (Burma)

Africa: Ghana


$ 249,378
€ 237 503


Others: JCCU donates to JAWFP


Agriculture & Fisheries, Education, Health

Type of Activity

Budget support (Grants or Direct Financing), Visibility & Dissemination


JCCU supports the initiative conducted by the Japan Association for the World Food Programme (JAWFP) and launched the "CO•OP × Red Cup Campaign" with JAWFP from 2014. Under this campaign JCCU donates money to WFP which provides school meals, with the aim to help improve child nutrition, increase school attendance and enrollment rates, and develop human resources to operate this program. The campaign has supported the Republic of Ghana from 2014 to 2016, the Kingdom of Cambodia from 2017 to 2019 and the Republic of the Union of Myanmar from 2020. In this campaign, one yen per a sale of target JCCU’s CO·OP Brand Product is donated to JAWFP and the total of 36.269.307 JPY has been donated already. https://goods.jccu.coop/ethical/redcup/ 

Project Objectives

Deliver free school meals to children in the recipient country to improve their nutrition and increase their school attendance.

Impact on SDGs

SDG1 - No Poverty
SDG2 - Zero Hunger
SDG3 - Good Health and Well-Being
SDG4 - Quality Education
SDG11 - Sustainable Cities and Communities

Main Indicators

The number of school meals to provide
The number of people we provide school meals: 150.000 people

Direct beneficiaries

Individuals: 150000

Key Tags

Education, Food Security, Youth