Coop Marketing School Expansion in Guatemala

In January 2021, NCBA CLUSA launched a virtual Coop Marketing School in Peru through its USAID Cooperative Development Program (CDP) project to provide coffee and cacao cooperatives with trainings on how to market their products online. These online courses have largely attracted younger members of cooperatives, children of cooperative members, and other young entrepreneurs—most of them women. The Coop Marketing School has adapted and evolved over the past year to respond to cooperatives’ and students’ needs and feedback, and has reached participants from across Peru involved in many different sectors beyond coffee and cacao. It has even reached cooperatives in other countries in Latin America. Through a $64,000 grant from CDF’s Development Fund, the Coop Marketing School—recently renamed the Coop Business School—will expand into Guatemala, where NCBA CLUSA is also working through the CDP project. This grant will help NCBA CLUSA achieve greater impact through the Coop Business School, and support content, methodology, and data monitoring improvements to increase the effectiveness of the Coop Business School’s courses.