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Coop Marketing School Expansion in Guatemala

Period of Implementation

April 2022 - April 2023

Geographic scope

Americas: Guatemala


$ 64,000
€ 60 952


Foundations: Cooperative Development Foundation


Agriculture & Fisheries, Education, Rural Development

Type of Activity

Governance and Organizational Strengthening, Technical Assistance & Advisory, Training & Capacity Building


In January 2021, NCBA CLUSA launched a virtual Coop Marketing School in Peru through its USAID Cooperative Development Program (CDP) project to provide coffee and cacao cooperatives with trainings on how to market their products online. These online courses have largely attracted younger members of cooperatives, children of cooperative members, and other young entrepreneurs—most of them women. The Coop Marketing School has adapted and evolved over the past year to respond to cooperatives’ and students’ needs and feedback, and has reached participants from across Peru involved in many different sectors beyond coffee and cacao. It has even reached cooperatives in other countries in Latin America. Through a $64,000 grant from CDF’s Development Fund, the Coop Marketing School—recently renamed the Coop Business School—will expand into Guatemala, where NCBA CLUSA is also working through the CDP project. This grant will help NCBA CLUSA achieve greater impact through the Coop Business School, and support content, methodology, and data monitoring improvements to increase the effectiveness of the Coop Business School’s courses.

Project Objectives

The goal of this project is to expand NCBA CLUSA's Coop Marketing School from Peru to Guatemala to provide virtual technical assistance to cooperatives.

Impact on SDGs

SDG5 - Gender Equality
SDG8 - Decent Work and Economic Growth
SDG9 - Industry, Innovation and Infrastructure

Main Indicators

Number (#) of participants disaggregated by M/F and youth/adult. Number (#) of courses and classes implemented.

Impact Measurement

Annual report, Course surveys

Local stakeholders

National Institute of Cooperatives (INACOP), Independent Cooperative Sector, Latin American Social Sciences Faculty (FLACSO), Ministry of Economy (MINECO), etc.

Key Tags

Education, Entrepreneurship, Gender